How Richard Mille’s new partnership with Ferrari is shaking up Formula 1 sponsors
As F1’s 2021 season kicks off, drama and speculation surrounding the 10 teams is growing by the day. The way F1 teams spend huge sums of cash has come under harsh scrutiny amid the introduction of new cost cap rules. But the way they make money has always been through the back door. Sponsorship is perhaps the greatest guessing game of all, and Richard Mille is no stranger to stirring the pot. replica watches on sale
With big names like Aston Martin joining the team and Honda bowing out at the end of the year, little attention has been paid to some of the subtler changes to the 2021 livery releases so far – namely watch companies. It was recently announced that Richard Mille and Scuderia Ferrari have entered into a multi-year partnership agreement that will see the two parties put the watchmaker’s name on the SF21 racing car and deliver it in the same cutting-edge manner as the top racing teams. Further development of watch technology. While this news may be exciting, it does raise a lot of questions.
Richard Mille is undoubtedly one of the most prolific F1 watch sponsors, having sponsored 40% of active F1 teams in previous years. Although their logo has disappeared from Alfa Romeo and Haas Racing cars, driver Kimi Raikkonen (Alfa Romeo) may still be their representative, with his hand-wound tourbillon and split-seconds chronograph The watch RM 50 is engraved with his own signature model-04, as well as that of 2020 F2 champion Mick Schumacher (Haas), the son of seven-time F1 world champion Michael Schumacher. Felipe Massa (now racing in Formula E) even wore his own Richard Mille watch in the cockpit of his Oris-sponsored Williams – very cheeky indeed. replica Richard Mille RM 11
Richard Mille signed a 10-year deal with McLaren in 2017, and judging by their launch of the MCL35M, it appears that agreement is still in effect, with the watch still bearing the watchmaker’s name, Daniel Ricciardo ) and Lando Norris both wear RM on their wrists. The fact that Ferrari and McLaren are now sponsored by the same company is particularly controversial, as they are respectively the first and third most successful F1 teams of all time, and McLaren’s rise in the rankings and Ferrari’s power unit woes have all but They are directly midfield their 2020 rivals.
The mystery remains that Ferrari’s previous watch supplier, Hublot, now has no F1 team to sponsor. It would be a huge shame for a company that loves sport to have no representation at the top level of motorsport. Unless McLaren’s Richard Mille deal falls through, Hublot’s only sponsorship options are bottom-placed teams Williams, Haas or Alfa Romeo in 2020, while Aston Martin recently announced Girard-Perregaux as Their watch partner. TAG Heuer has a deep connection with Red Bull Racing, as do IWC and Mercedes-AMG. Perhaps there is room for Alpine to replace Bell & Ross, or perhaps there is room for AlphaTauri to replace Casio EDIFICE, but with F1 rumors continuing to circulate, only time will tell. JACOB & CO ASTRONOMIA GAMBLER
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